If you have found yourself completing a quiz, engaging with a chatbot or clicking on a link to see what celebrity you look like, interactive content has done its job. The fact is people like to engage with their device and feel like they have perceived control.
Consider this: A quiz in Buzzfeed has been viewed more than 22 million times and liked on Facebook over 2.5 million times.
“What City Should You Actually Live In?” was posted on BuzzFeed in January 2014. https://outgrow.co/blog/interactive-content-future?amp”
It is not hard to see why this quiz was so popular! People are drawn to fun and simulative content that allows them to interact and take a break from their day to day activities. You might be thinking, your business, services and /or products are just not interesting enough to engage your audience. The reality is, if they have made it to your site, landing page or social page they are there because they have interest.
So What is Interactive Content?
Just as it sounds, interactive content uses strategies that include texts, graphics and videos with the intent for the user to take the next steps.
Interactive content is a highly effective way to offer real value, education or advice while the user is interacting with the content. As opposed to pieces of stagnant text, this fun content engages the reader and keeps visitors on a page for longer, captures valuable data and generates more conversions through click through interactions.
Below are a few ways to use interactive data in your company’s marketing strategies.
- Interactive White Papers
- Interactive Case Studies
- Interactive Webinars
- Calculators and Pricing tools
Why Interactive Content works
Interactive data allows for in depth data collection. Data collection allows marketers to get to know their prospects more personally, which will steer them to become customers. Marketing Group Insider says, “78% of the U.S. Internet users reported that personally, relevant content increases their purchasing intent. Consumers today expect more personalized services, they want content targeted to them and content to meet their needs.”
In this technology rich world, it is now more challenging than ever to grab the attention of your target audience and keep their attention. Users may see your content but to truly engage and retain it it needs to be interactive, making it memorable. Static content is not sufficient enough to engage with your users and keep them on your page
“In terms of B2B marketing, 70 percent of businesses create more content now than they did one year ago. ”https://neconnected.co.uk/interactive-content-why-it-works-and-how-to-use-it/?amp=1
Ready to add Interactive Content to your Strategy?
There are many ways to make your content interactive. Bython produces high-end Interactive White Papers, Case Studies, Polls and Surveys for business across the US, Canada, Mexico and the UK. We take it a step further helping with driving brand awareness through Demand Generation utilizing video create, content syndication from trusted publication sources as well as our own publication site.
If you’re to start engaging your audience, we invite you to connect with us today!