From Data Sourcing To Delivery – Is Essential To Success
B2B marketers are better-educated about demand gen, and they are asking tough questions about data quality, real-time campaign performance, and the best ways to optimize their demand gen budgets. As the market matures, they also expect business transparency from their partners about exactly how they source and execute demand generation programs. This is great for our industry, and for our team here at Bython, in particular – we’ve built our technology and culture around that core value of transparency, so we’re ready to answer the tough questions.
Transparency is the 100 percent focus in today’s B2B demand generation market. The demand for true campaign transparency is now front and center in almost every conversation I have with customers and industry peers.