Introduction

Demand generation remains one of the most challenging activities for B2B marketing and sales across multiple industries. In fact, 51% of sales professionals find demand generation a difficult task.

As a B2B demand generation company for over a decade, Bython runs extensive global campaigns. The data from these campaigns offers insights as to why demand generation is so challenging. This information leads to the current and upcoming trends that marketing and sales should be aware of to increase effectiveness
and improve costs.