Digital marketing is a vast industry, and it is not going anywhere. Approximately half of the world’s population is on social media, most of them for several hours per day. Though social media is not the only aspect of digital marketing, it is a significant one. Businesses who recognize this and utilize it have much more success than those who do not.
Do you know that 48% of people say they made their last online purchase as the direct result of a Facebook ad? That leads to a lot of missed sales for companies not employing effective strategies.
It is vitally important that digital marketers know how to be as effective as possible and being both effective and successful at anything requires building certain habits. Below we discuss habits that should be adopted by digital marketers. These habits include:
- Planning
- Being proactive
- Analyzing and rewriting
- Using tools available to you
- Revising and upgrading your goals
- Strategizing for the next level
- Continuous learning
- Getting help when needed
- Learning to step away
We will discuss these 9 habits that successful digital marketers have in more depth below.
1. Make a Plan
Plans are always crucial in business and life. As a digital marketer, it is essential to have both types of plans to be successful. Set both business and life goals and make a plan to reach them. Start your plan by looking at where you want to be in the end and work backward. Be clear about your priorities when you make this plan. Refer to this plan often and let it dictate your daily and weekly moves.
2. Be Proactive
Things do not always go as planned- that is a well-known fact. The best thing digital marketers can do is to prepare for the unexpected. Think through what could go wrong and try to prevent it. Have a backup plan and be prepared to use it when the original plan falls apart.
3. Analyze, Fix and Rewrite
We cannot see all the potential problems, so we cannot prepare for them all. At times, we waste our time and energy on things that do not work. Goals and priorities often change. All of this means that it is vital that we are willing to analyze and revise our goals and plans accordingly. We also must remember that as trends change, so must strategies. Digital marketers must be ready and willing to change when the industry calls for it.
“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”
– Amrita Sahasrabudhe
4. Use the Available Tools
There are tons of tools available for digital marketers- both free and paid. Sniply is made specifically for digital marketing by improving conversion rates and increasing traffic. Project management tools such as Asana and Airtable can help you stay organized. Also, apps such as Hootsuite can help with social media campaigns. Use every tool you can find to make you a more efficient digital marketer.
5. Keep Revising and Upgrading Your Goals
Life is continually changing, and we should strive to change with it. While there is nothing wrong with being happy the way we are, there is always room to improve. Periodically upgrading your goals will keep you pushing to be better.
6. Always Be Planning for the Next Level
Although staying focused on the now is an integral part of accomplishing goals, you should also always be planning for what’s next. What do you want to move forward toward? What is the next level you want to reach? Never allow yourself to be stagnant in what you already know. Instead, aim to grow and expand your knowledge base so you can be prepared for what is next.
“If there’s a tool that can ease the burden of time and budget constraints or one that can dramatically improve your productivity – you owe it to both yourself and your team to grab it with both hands.” – Zara Burke
7. Continue Learning
Learning is not something that should be important just through college. It should be a lifetime companion. Things change constantly, and we can never allow ourselves to be content in our lack of knowledge. Staying on top of new tools, new rules and regulations, and new trends will help keep you relevant in your field.
8. Get Help When You Need It
We all need help from time to time. Maybe we get in over our heads, cannot find the answer to something, cannot solve a problem, or a hundred other possible things. Do not let pride or stubbornness keep you from getting help. Successful people know when to get help and when to delegate.
9. Step Away
Productive people know how to step back and take a break when they need it. Scheduled breaks are an essential part of life, but so are impromptu ones. When you feel yourself getting overwhelmed or getting off track, take a break. Coming back refreshed will help you see things more clearly.
Where Can I Find Help?
Sometimes it is difficult to find help. You may be surrounded by people who are just as booked as you. You may try to delegate tasks to people who have no experience. In some cases, it may take longer to explain what you need to get done over just doing it yourself. If this sounds like you, it’s time to call in the experts.
“Many times, the difference between a digital marketing success and failure is having the right people on your side.”
– Nels Gilbertson-Urtel
Bython Media specializes in digital publishing and marketing services. Our experts are standing by to lighten your load and help you reach your company’s goals. Contact us today.