What is the best visual method for your content? The answer to that really depends on what company goals you are trying to reach with such content and on who your intended audience is. While there is no set formula for knowing what will be both effective and engaging every time, there are several options available which you can test to determine which one (or two or three) suits your content best.
In Part 1, we looked at three static forms that your content can take – images, infographics, and slideshows/presentations. Now, in this post, we will briefly look at three interactive forms.
Interactive Content
1. Quizzes
Articles, information pieces, and other write-ups can become a fun, personalized experience for the audience when surveys or quizzes are incorporated into them. People enjoy giving their opinions and feeling like they are involved in the process. Creating personalized, but informational and interesting quizzes is a great way to accomplish both. When putting together your quiz:
- Consider what kind you want it to be – personality-based or knowledge-based
- Craft the questions carefully and creatively
- Create results that people will want to share
It’s important to let users share survey results or articles comprised of quizzes when they are done. Research by BuzzSumo found that quizzes comprised 8 of the top 10 most-shared articles in an 8-month period. For a step-by-step guide on creating your own lead-generating quiz, click here.
2. Webinars/Webcasts
Webinars and webcasts are a more dynamic form of presentations/slideshows. They are web-based seminars that allow users to interact with each other and give, receive, and discuss information in real-time. Webinars and webcasts can also be recorded for later viewing. The video can be archived on a website landing page where it can continue to gain traffic, collect contacts, and inform prospective leads.
This form of interactive content is especially beneficial for the business-to-business (B2B) crowd as research has rated webinars much more effective for them (66%) than those in the business-to-consumer (B2C) crowd (34%).
3. Videos
With the huge amount of video content that is being uploaded to the Internet every single month, you cannot afford to not let video be a part of your marketing strategy. Video content is not just effective, it is also in demand. Statistics show that 43% of people want to see more video content from marketers and over 50% of marketing professionals worldwide name video as the type of content with the best ROI. Check out this Forbes article to see why video marketing is being hailed as the future of content.
After reading this post, do you think the content for your next marketing strategy could be better visualized through a quiz, a webinar/webcast, or a video? Or would a static form be better?
If you’re undecided, consider how much information you’re giving to your audience. If it’s a lot of information and if your marketing budget permits, it may be best to use an interactive form. This will grab your audience’s attention and keep them engaged for a longer period of time.
To read Part 1, click here.
