Quality B2B Demand Generation:

Setting Meaningful Expectations and Delivering Accurate, Actionable Data

At the end of the day, B2B buyers want to see meaningful ROI on their marketing spend. That’s about the only universal truth I can tell you about what “quality B2B demand generation” means. Each customer has different goals and expectations about what their demand generation campaigns need to accomplish. And ultimately, their definition of “quality” is going to map directly to results against those expectations.

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