Outsourcing Demand Generation is an extension of your marketing efforts and typically is the best way to grow your pipeline for your sales department. Most individuals leading the marketing efforts for their business realize the need for an outside source to help drive traffic, where they cannot.
Outsourcing in itself can present a company with some reservations, questions and concerns. If your company has been on the fence about the decision, keep in mind that Fortunly says, “Almost 54% of all companies use third-party support teams to connect with customers. A whopping “78% of businesses all over the world feel positive about their outsourcing partners”
It could be just the right time for your company to take the plunge!
“Over the last decade, the business process outsourcing industry has experienced tremendous growth, owing to benefits offered by BPO services, such as cost savings and increased flexibility.” ~ According to Yahoo News
Outsourcing is a strategy that entails contracting out jobs or services to a third-party provider, rather than handling these operations in-house. Some examples of services you send for outsourcing include accounting, sales, customer service, shipping, manufacturing and marketing efforts, which typically is aimed at brand awareness with the focus on generating new customers and revenue.
What is Demand Generation?
Demand generation is the marketing strategy whose goal is to get customers excited about your company. Demand generation helps your business reach new customers, re-engage existing customers, reach new markets and generate PR.
To effectively reach these goals marketers can host webinars, run email marketing campaigns and utilize content syndication to drive traffic.
The ultimate goal of demand generation is to build and nurture prospects and customers, for the long term.
“Demand generation programs are touch points throughout the conversion optimization and sales cycles.” ~ Hubspot
What are the Benefits of Outsourcing Demand Generation?
1. Maximize Time – By outsourcing your demand generation you gain a full time team who’s sole mission is to build your brand awareness and also help your company bring in new customers. They are 100% knowledgeable and dedicated to their task. This in turn will leave more time for your in-house team to focus on other important aspects of your business.
2. Flexibility- Marketing is a continuously changing landscape. For in-house teams making last minute changes to sales or marketing strategies can be costly. Outsourcing specialists are equipped to adapt quickly to sudden changes and a fast paced environment.
3. Cost- While not a given, many outsource companies only charge for the results they deliver. Specialized companies have refined their demand generation down to science and will only deliver quality leads. Outsourcing demand generation may also save your company money, in that you will not have to hire and train an in-house team who may or may not deliver.
If you’re looking to outsource your demand generation Bython is here to help. With our diverse knowledge and experience we are dedicated to helping you grow your business.