Enhance Content Through Interactivity and Superior TrackingEngage readers with a unique and creative experience. Capture the data to better inform your customers’ outreach. The interactive experience creates demand for your product or solution that doesn’t appear forced or overly intrusive. Not only does interactive content increase brand awareness but it encourages active engagement with the content.
Interactive Content Advantages
- Allowing users to engage with your content on their terms
- Gating content in a unique fashion to create pipeline growth
- Part of a core Demand Generation strategy for service and brand awareness
Interactive Content Hub
Bython created an Interactive Content Hub for Microsoft’s Dynamics 365 product line. The Hub features conditional logic, personalization, and quiz questions.
Interactive Whitepaper
For Zscaler, Bython created an Interactive Whitepaper that features animation, personalization, and assessment questions
Assessment
Softchoice, a Value Added Reseller, had a need to generate leads for their Channel Marketing efforts. Bython assisted by crafting assessments to secure product demos and consultations.
Interactive eBook
IBM partnered with Bython to create an Interactive eBook for its’ Power 9 product. This eBook features personalization at an individual and organizational level, tabs, assessments and quizzes.
Interactive Infographic
Bython created an Interactive Infographic as a part of an Account Based Marketing campaign for LogMeIn’s GoToMeeting product. The Interactive Infographic was awarded the winner of “Best Interactive Content” at the 2020 B2B Marketing Exchange.
Interactive eBook
An interactive eBook was created for ZoomInfo to assist in lead generation activities.