As part of an inbound marketing plan, landing pages are essential. Landing pages were created to generate qualified leads through the marketing funnel, as shown in the image below.
If nurtured well through the sales funnel, qualified leads are more likely to convert into sales. Optimizing conversion rates is one of the most challenging tasks for website owners. The goal is to convert as many website visitors as possible into leads or sales. Yet, achieving that goal is a lot harder than it looks.