Content Syndication – Leveraging 3rd Party Publications
Even though the content is the main aspect in the world of marketing that attracts potential customers, but the content marketers need diversified and long-term working strategies to expand reach, increase sales and improve brand awareness. Despite the importance of content, only 27% of marketers(1) use content syndication/promotional tools.
What is B2B Content Syndication?
Content syndication is an effective way to share your valuable and compelling content to new audiences from time to time. Instead of self-promotion, content syndication involves third-party platforms promoting your content.
How does it work?
Syndication is the process of content promotion. Any type of content can be promoted, syndicated, or redistributed using outsider sites.
Content can be syndicated using blogs, articles, recordings, infographics, etc.