What is full funnel marketing?
This marketing approach focuses on each step of the funnel, from awareness to conversion. Like the familiar funnel shape, the full funnel marketing process is designed the same. Starting at the top of the funnel is a broad net to catch a wide variety of leads, as many as possible. Further down the funnel is more narrow, refining the marketing for your leads. The bottom of the funnel is where you will target the most qualified audience who have the highest chance of converting.
This is the first stage in the funnel marketing approach, here you will reach a broad audience and create awareness for your company. It is unlikely to get conversions during this stage, but this is where your messaging and branding efforts begin.
Now that customers are aware of your company, this is the stage when they are gathering more information and weighing their options before they make a decision.
During this final stage in the funnel marketing strategy customers are ready to make a decision. This is where you will see the highest conversation rates and where you need to refine and target your audience.
Let Bython create a comprehensive strategy for you with a true Demand Generation approach for your business.