How does demand generation fit into marketing strategy?
It’s an overarching term that spans across the marketing funnel from the bottom to the top with lead generation activities. Demand generation is a multi-step process that brings in elements of education and brand storytelling. It shows your audience a potential challenge they face and positions your brand as the answer. Bython Media can publish white papers or content that promotes your solutions to create demand. In addition, we can create supporting content such as videos, infographics, or creative assets that support your content to increase the disoverability and maximize the message.
How does it differ from Lead Generation?
Lead Generation is process of taking a prospective client’s interest and awareness demand generation creates and turning them into specific people with names and contact information. When a client finds your brand, they’re already aware of the solution you’re trying to solve. Potential customers are ready to evaluate if you are the correct solution for their challenge.
What are the results?
The machine keeps going on and on and feeds your sales team with qualified leads and gets the correct message to the right targets. Making targets aware of your message and being an answer to a challenge your customer have leads to investment in your solution. One more success is the development of brand awareness and reduce the steps it takes to close sales in the future.