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Our story in numbers

61+ Million
Total Contacts
2.2 Million
Leads Generated
2 Million
Searchable Companies
26,500+ Install Base
155 Searchable

First & Third-Party In A Single Data Lake

  • First-Party Data – Direct content engagement data, continuously updated and verified.
  • Third-Party Data – Regularly collected and verified data to build complete contact records.
  • Intent Data – 7600+ topics sourced from data points including social media, partner data, and open data sources such as company websites, news, and blogs.

Install Base for Demand Prospecting

Looking to run competitive campaigns with installed hardware or software, Byonic has the data.  Choose from 31,000+ options.

Firmographic Data

  • Firmographic data describes information as it relates to organizations as a whole. Gathering firmographic data allows you to better understand and categorize potential clients or partners based on a number of different data points. This information can give you critical insight into how your product might be relevant to a target organization. 
  • Firmographic data typically includes aspects such as industry type, company size, company reach, annual expenditure and revenue, ownership style, market trends, and growth information.

Intent Data: Target the Right Buyers

Reach your target buyer when they’re ready. Intent data use cuts down on wasteful spend. Focus on who is interested (not ready to buy).  This cuts nurture time and time to market.

Intent-Data Use Advantages

  • Through the use of intent data, you can go to them vs. waiting for buyers to find you.
  • You can find new opportunities
  • More focused campaign execution

Technographic Data

Technographics is a portmanteau of the words “technology” and “demographics”, and refers to information that describes the use of technology solutions

Intent Data: Target the Right Buyers

Reach your target buyer when they’re ready. Intent data cuts down on wasteful spend and elongated nurture campaigns.

Focus on who is ready to buy based on their activity.

  • Intent is example of predictive data. Can be of following types
  • Publisher/Network Intent (1P)
  • Website content consumption patters (1P & 3P)
  • Public data crawlers
  • Form Fills etc (1P)
  • Psychological and cognitive attributes of a consumer that reveal their beliefs, values, and goals. Psychographics can be used in conjunction with demographics to understand and market to consumers’ purchasing habits
  • It includes your buyer’s spending habits, hobbies, thoughts, values, and other pieces of their psychological makeup. 
  • Psychographic data uncovers why a consumer might buy your product, allowing you to create marketing campaigns that appeals to them specifically.

It divides your market into broad strokes,. It tells you something about a person’s age, gender, occupation, ethnicity etc.

Get answers to your demand generation solution needs