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First & Third-Party In A Single Data Lake
- First-Party Data – Direct content engagement data, continuously updated and verified.
- Third-Party Data – Regularly collected and verified data to build complete contact records.
- Intent Data – 7600+ topics sourced from data points including social media, partner data, and open data sources such as company websites, news, and blogs.
Install Base for Demand Prospecting
Looking to run competitive campaigns with installed hardware or software, Byonic has the data. Choose from 31,000+ options.
Firmographic Data
- Firmographic data describes information as it relates to organizations as a whole. Gathering firmographic data allows you to better understand and categorize potential clients or partners based on a number of different data points. This information can give you critical insight into how your product might be relevant to a target organization.
- Firmographic data typically includes aspects such as industry type, company size, company reach, annual expenditure and revenue, ownership style, market trends, and growth information.
Intent Data: Target the Right Buyers
Reach your target buyer when they’re ready. Intent data use cuts down on wasteful spend. Focus on who is interested (not ready to buy). This cuts nurture time and time to market.
Intent-Data Use Advantages
- Through the use of intent data, you can go to them vs. waiting for buyers to find you.
- You can find new opportunities
- More focused campaign execution
Technographic Data
Technographics is a portmanteau of the words “technology” and “demographics”, and refers to information that describes the use of technology solutions
Intent Data: Target the Right Buyers
Reach your target buyer when they’re ready. Intent data cuts down on wasteful spend and elongated nurture campaigns.
Focus on who is ready to buy based on their activity.