Data capture is the process of extracting information from any type of structured or unstructured document (paper or electronic) to transform it into a machine-readable digital format.
Data Capture
Strengthening your business’s processes through classification, automatic extraction and the validation of data. This helps to make information retrieval faster and more efficient. Ideally a database full of current and potential clients is one of the keys to success for your company. Being able to capture the data of your target audience will allow you to engage with them.
When businesses are starting campaigns for new business, they look to companies like Bython Media to help generate leads. In our industry the hardest thing for a business to truly vet is the strength of the leads being provided. We proudly only offer our clients first-party data collected from our optimized sources and qualified through our state-of-the-art AI technology, called Byonic.
“Data analytics is the future, and the future is NOW! Every mouse click, keyboard button press, swipe or tap is used to shape business decisions. Everything is about data these days. Data is information, and information is power.”
~ Radi, data analyst at CENTOGENE
The importance of data and capturing it cannot be stressed enough. Large companies all utilize some form of data capture.
What does this mean for your business?
To get started you will need to look at all the ways to capture data and implement the best data capturing strategies for your business. First your target audience must be established. Then you can begin to collect data on that audience and begin to get to know them and build better relationships. The more you know about your customers, the easier it becomes to sell to them.
Top Ways to Create Engagement
Data capture is the first and most vital step in developing a relevant marketing campaign. Each and every industry will find the best and most effective way to capture their data. Below are just two examples of data capture.
Landing pages
Exactly as it sounds this page is designed as a place for visitors to “land” once they have clicked on an email, link or an ad found on social media platforms or the web. These pages have a single focus, a single offer. It’s this focus that makes landing pages the best option for increasing the conversion rates.
Your Website
Through your website you can analyze your customers actions and how they navigate and what information they enter. Whether someone is coming to your website through paid advertising or an organic search the intent is to get that person to identify themselves with a login or sign up.
Non-Intrusive Data Capture Ideas
Some new, creative and possibly less intrusive ways to collect data are adding things like chat bots and pop ups as well as interactive forms such as surveys and polls. These less intrusive ideas have the ability to convert more than your standard strategies and collection methods.
Simply creating other means of interacting with your customers on their terms is where true customer engagement happens.
Neil Patel writes on his site,
“Whether your goal is to build up our subscriber numbers, create an enviable mailing list, or establish rapport within your communities; how better to get (and keep) their attention than popups?”
