Could Storytelling be a new trend for B2B marketing?
If you are interested in knowing the answer to this question, sit back and enjoy this quick read.
Once upon a time in a place not so far away, there once was a business who only did business with other businesses. They realized they needed to stand out, but were really not sure where or how to start. Everyone in their space was offering the same service, everyone was using social media and trying their best to explain their USP. The head of their marketing department came across Bython Media and helped them with their ability to create unique content, the ability to help tell a story…
Really though, storytelling has only just started trending in business strategies, thought to be most beneficial in B2C marketing, but it can also be a powerful tool to attract and engage for the B2B audience.
Individuals crave human connections and stories allow us just that. We can imagine ourselves in the experience of the story, which leads us to be more inclined to make a decision aligned with the company’s call to action. B2C marketers have seen the effectiveness of storytelling, given the overwhelming amount of traditional ads circulating everywhere. People have become numb, Traditional advertisements are just not as effective as they once were.
“the average person is now estimated to encounter between 6,000 to 10,000 ads every single day. “(Red Crow Marketing)
Utilizing Storytelling in Your Business
Humanize your Business
Creating personas or giving the business’s name and history can be helpful when dealing with hypotheticals. Create something the customer can connect with and empathize with beyond just business problems. In turn make sure you are effectively communicating your Unique Selling Point (USP) through these stories or personas.
“B2B businesses must compete in the realm of buyer trust and authority. Storytelling will become a key component for businesses to educate and attract their audiences and communities. Purpose-powered communities will flock around business topics that are relevant to them. ~ Forbes“
Bython has the ability to not only help you tell great stories, create great marketing collateral around it, but get it in front of the right audience through Account Based Marketing, Content Syndication, and Demand Generation. Below are some examples of how we can deliver professional marketing assets and if desired, help you tell your companies story.
B2B Storytelling Possible Formats
- Case Studies
- Success Stories
- Thought Leadership
- Testimonial Videos
We believe the key to successful storytelling is from the beginning decide the intent of the asset you’re creating, stop thinking so much about the selling of your product or service and start telling a compelling story on how it meets a need or a want and lastly, tell your story….Start connecting!