B2B content syndication is the process of publishing your proprietary content on a third-party platform(s) with the aim of reaching a larger audience. Content syndication marketing is a central element of a modern growth strategy.
The benefits of content syndication include:
- Increasing brand awareness
- Driving traffic to your website
- Generating backlinks
- Providing access to a broader but targeted audience
- Producing demand generation
Bython provides content syndication services using our own website properties. Form fills are generally used to capture additional qualifying information along with questions including qualifying and non-qualifying options. All email open and click through data is available.