Buying B2B Leads
All businesses need to generate leads in order to be successful. Gathering these leads is not an easy task, which is why purchasing leads is a common B2B practice.
Before a business makes the decision to buy leads, there must be a clear plan for the data they obtain.
Buying B2B Leads
Who is your Target Audience?
It is important to determine this before buying leads. Your business can save money by targeting potentially interested leads and eliminating uninterested or low performing industry leads. This information may not be realized until you are a month or two into your campaign. This is where strategic reporting is needed, allowing for future decisions and purchases to be made, adjusted, removed or increased.
What is your Monthly Budget?
Also equally important is determining what your initial budget should be. Depending on the average timeline for onboarding a client, it may take several months to start seeing a return on your investment. This factor should be considered when budgeting for this type of strategy.
Buying B2B Leads That Convert
How are you obtaining your leads?
Many businesses are offering to sell leads. The biggest problem is understanding how they are obtaining their leads. Do they remove inactive leads from their lists? How do they qualify the leads?
Bython is truly unique in this space. We offer businesses that are looking to buy b2b leads, leads that have true value. We have created Byonic, a proprietary technology infrastructure that Bython designed for end-to-end demand generation campaign management. Our system follows the journey of a lead, monitoring the willingness to engage, those that actually take action, and Call-to-Actions creating a trusted database for our clients.