From Data Sourcing To Delivery – Is Essential To Success
Increasingly, potential customers ask how the value we provide compares to what they get from working with two or three middlemen to execute similar campaigns. In fact, I’ve recently heard some industry experts talk about an emerging distinction between middlemen and “factories,” the handful of B2B lead generation providers that actually own their own data and work directly with contacts to activate revenue potential.
That’s good news for us at Bython, since we consider ourselves one of the leading “factories” that can map our our own first and third-party data and campaign expertise to customers’
heightened expectations.
