It’s a trend I’ve been working to reverse with our team here at Bython for more than a year now. And our focus on creativity in designing and executing opportunity generation campaigns is beginning to pay real dividends.
We recently signed a deal that’s probably the most exciting piece of work we’ve landed for 2023. It’s not because it’s a big-dollar contract (it’s not). It’s because our team collaborated with the customer to shift the initial focus of the campaign from conventional opt-ins to more of a market research effort. We’re polishing the custom scripts for the campaign now, and I’m eager to see the initial results.