Account Based Marketing

Need To Maximize The Effectiveness Of Your Account List?

What Is And How Does
Bython Execute ABM?

Utilizes client or Bython-developed content to engage and qualify targets at the right time in their buying journey.

Execute campaigns from a client developed target customer list of enterprise accounts, Fortune 500, or direct customer contacts.

Employ our Byonic AiBM platform to target accounts through it’s AI to identify and key in on intent signals to deliver content at the optimal time

Ongoing nurturing targeted to a specific set of clients/prospects in line with the sales department

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Why does ABM work for sales?
Account-based marketing uses highly targeted campaigns to help you close target accounts.

Focus on specific contacts within selected companies that need nurturing or old event lead lists and target with high-quality, relevant content based on where they are in the customer journey.

Reinforces the message seen across all marketing campaign channels to create awareness and demand for your product, service, or business solution.

What are some ABM tactics/steps?

  • Segmentation – create a foundation to know your buyers – their demographics and their firmographics.
  • Develop target-specific content
  • Attract targets into sales funnel through the meaningful, focused content
  • Engage to maintain attention – deliver a delightful and customized experience to capture and keep your buyer’s attention
  • Conversion – move the buyer through the buyer’s funnel from awareness to consideration
  • Measurement – to ensure the return on investment is acceptable and meets the targets including the cost per lead
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About Bython Media

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61 Million Total Contacts
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2.2 Million Leads Generated
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2 Million Searchable Companies
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26,500+ Install Base
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155 Searchable Industries