Marketers expect more transparency into how their B2B demand generation campaigns are executed, opening the door to strategic collaboration. Accelerant, by Chris Leger, addresses issues and concerns about demand generation solutions from the perspective of decades of hands-on experience and expertise.
ABOUT CHRIS LEGER, Chief Executive Officer Bython Media.
Chris was recently named to the Forbes “Top 10 Innovators Shaping Industry in 2023.” For over 20 years Chris has been a noteworthy leader in the global marketing and sales industry. You may know him from his work as the Senior Vice President and General Manager for Merkle B2B which quickly became an agency powerhouse in the tech industry. Chris is credited in-part with Merkle ranking #2 on LinkedIn’s list of top companies for marketing and advertising, and named the “Fastest Growing B2B Agency in B2B Marketing’s 2020 US Bench-marking Report.